.purchase-section {
  padding: 84px 0;
  background: linear-gradient(125deg, #06100a, #0b3620);
  color: #fff;
}
.purchase-grid {
  display: grid;
  grid-template-columns: 1.35fr .65fr;
  gap: 70px;
  align-items: center;
}
.purchase-grid h2 { max-width: 720px; }
.purchase-grid > div:first-child > p:not(.eyebrow) {
  max-width: 730px;
  color: #d2ddd5;
  font-size: 1.08rem;
}
.purchase-actions {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 16px;
  margin-top: 28px;
}
.placeholder-button,
.placeholder-button:hover {
  background: #3b4a40;
  color: #d8e0da;
  cursor: not-allowed;
}
.purchase-email { color: var(--bright); font-weight: 800; }
.qr-card {
  justify-self: end;
  width: min(100%, 300px);
  padding: 24px;
  background: #fff;
  color: var(--ink);
  text-align: center;
  box-shadow: 0 24px 50px rgba(0, 0, 0, .3);
}
.qr-card img { display: block; width: 100%; height: auto; margin-bottom: 14px; }
.qr-card strong, .qr-card span { display: block; }
.qr-card strong { letter-spacing: .12em; }
.qr-card span { margin-top: 4px; color: var(--muted); font-size: .82rem; }

.analytics-principles {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 22px;
  margin-top: 12px;
  text-align: center;
}
.analytics-principles article {
  min-height: 280px;
  display: flex;
  flex-direction: column;
  justify-content: flex-start;
  align-items: center;
  padding: 46px 34px 38px;
  background: linear-gradient(145deg, #10291a, #08150e);
  border: 1px solid rgba(36, 207, 106, .42);
  box-shadow: 0 18px 36px rgba(0, 0, 0, .22);
}
.analytics-principles h3 {
  max-width: 300px;
  min-height: 3.5em;
  display: flex;
  align-items: flex-start;
  justify-content: center;
  margin: 0 0 18px;
  color: var(--bright);
  font-size: clamp(1.35rem, 1.7vw, 1.7rem);
  line-height: 1.16;
}
.analytics-principles p {
  max-width: 340px;
  margin: 0;
  color: #f1f6f2;
  font-size: 1.02rem;
  line-height: 1.72;
}

.hero-insights {
  position: absolute;
  z-index: 2;
  top: 50px;
  bottom: 50px;
  left: 30px;
  width: clamp(190px, 14vw, 270px);
  display: none;
  overflow: hidden;
  color: #fff;
}
.hero-insights-heading {
  position: relative;
  z-index: 2;
  padding: 0 0 15px 17px;
  border-left: 3px solid var(--bright);
  background: linear-gradient(90deg, rgba(4, 14, 8, .94), rgba(4, 14, 8, .45) 72%, transparent);
}
.hero-insights-heading span,
.hero-insights-heading b {
  display: block;
}
.hero-insights-heading span {
  color: var(--bright);
  font-size: .7rem;
  font-weight: 900;
  letter-spacing: .17em;
  text-transform: uppercase;
}
.hero-insights-heading b {
  margin-top: 3px;
  font-size: .92rem;
  letter-spacing: .01em;
}
.hero-insights-window {
  height: calc(100% - 60px);
  overflow: hidden;
  -webkit-mask-image: linear-gradient(to bottom, transparent, #000 8%, #000 92%, transparent);
  mask-image: linear-gradient(to bottom, transparent, #000 8%, #000 92%, transparent);
}
.hero-insights-track {
  animation: hero-insights-scroll 160s linear infinite;
  will-change: transform;
}
.hero-insights:hover .hero-insights-track,
.hero-insights:focus-within .hero-insights-track {
  animation-play-state: paused;
}
.hero-insights-group {
  display: grid;
  gap: 14px;
  padding: 18px 0 14px;
}
.hero-insights blockquote {
  margin: 0;
  padding: 16px 17px 17px;
  border-left: 2px solid rgba(33, 206, 105, .72);
  background: linear-gradient(110deg, rgba(5, 18, 10, .78), rgba(5, 18, 10, .3));
  box-shadow: 0 12px 28px rgba(0, 0, 0, .18);
  backdrop-filter: blur(7px);
  color: rgba(244, 249, 246, .94);
  font-size: .9rem;
  font-weight: 620;
  line-height: 1.48;
  transition: color .55s ease, border-color .55s ease, background .55s ease, box-shadow .55s ease, transform .55s ease;
}
.hero-insights blockquote.is-focus {
  color: var(--bright);
  border-left-color: var(--bright);
  background: linear-gradient(110deg, rgba(7, 34, 18, .95), rgba(5, 22, 12, .48));
  box-shadow: 0 0 24px rgba(33, 206, 105, .16), 0 14px 30px rgba(0, 0, 0, .24);
  transform: translateX(4px);
}
@keyframes hero-insights-scroll {
  to { transform: translateY(-50%); }
}
@media (min-width: 1280px) {
  .hero-insights { display: block; }
}
@media (min-width: 1800px) {
  .hero-insights { left: max(40px, calc((100vw - 1180px) / 2 - 310px)); }
}
@media (prefers-reduced-motion: reduce) {
  .hero-insights-track { animation: none; }
  .hero-insights-group[aria-hidden="true"] { display: none; }
}

@media (min-width: 1031px) {
  .menu { margin-right: 52px; }
}
@media (min-width: 1280px) {
  .vision-bg { min-height: 680px; }
  .hero-insights.vision-hero-insights {
    top: 50px;
    bottom: 50px;
    left: max(30px, calc((100vw - 1180px) / 2));
    width: 300px;
  }
  .vision-bg .vision-hero-copy {
    padding-left: 350px;
  }
  .vision-bg .vision-hero-copy h1 {
    max-width: 810px;
    font-size: clamp(3.2rem, 4.8vw, 5rem);
  }
  .vision-bg .vision-hero-copy > p:last-child {
    max-width: 760px;
  }
}
@media (max-width: 740px) {
  .purchase-grid { grid-template-columns: 1fr; gap: 42px; }
  .qr-card { justify-self: start; max-width: 260px; }
  .analytics-principles { grid-template-columns: 1fr; }
  .analytics-principles article { min-height: 0; }
  .analytics-principles h3 { min-height: 0; }
}